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Artist’s image

The relationship between an artist’s image and their art.

Artists who follow high-fashion styles often emphasize their appearance more than their work itself, which might be a way of compensating for a lack of artistic talent or substance.

Sometimes, an artist might feel that their work doesn’t speak for itself as powerfully as they’d like, so they build a strong personal aesthetic or “brand” to draw attention.

Don’t get me wrong, overdressing can be a form of self-branding—like an extension of their work into their lifestyle. Think of artists like Andy Warhol, who was always very particular about his image.